Production

After many years working in network television and then as Chief Marketing Officer for various large companies, Samm Media CEO, Teague McGrath, began to realize a certain reality. Advertising agencies, and their marketing and production partners, were taking everyone for a ride. His extensive television production career (over 35 national TV shows and head of program and product development) meant that he knew what it cost to produce corporate videos and TV commercials. Everything from messaging and scripting to production and media buying all came with exorbitant, unnecessary costs. Teague knew there was a way to do it better. Remove the overheads, the double dipping, the inexperienced account executives, and hand holders, the excessive “production fees” and overages - just by doing it with one small, creative, efficient and effective team. Their goal – success. 

The agencies also spent little time REALLY understanding the client’s business – product and industry parameters, demo and competitors, business model metrics and forecasts, lead volume and salesfloor conversion goals, and most importantly, how to create a campaign message WITHIN the budget’s scope. (You’d be amazed at how many agency pitches we ‘ve witnessed that either ignore the campaign budget completely OR have no understanding of the industry’s peculiarities or compliance guidelines.  So much time was wasted educating the agency’s young “creative” team on what they could and couldn’t say or how budget restraints mean their “genius” idea was never going to be possible.

Samm Media will beat any advertising agency’s production budget while still maintaining the same high-quality production values – GUARANTEED!